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Writing for the Web
Writing for the Web Training Course
Location: London UK
Duration: 1 Day
Dates: Contact Us
Words, text and language.
Words
play a critical role online. The right words help people tune in
to your web site, navigate their way round and interact intuitively
with site features and functions. Writing for the web is as much
about having a conversation as it is about conveying information.
In one day you will learn:
- How people read (or don’t read) online
- The differences between
writing for online and offline
- How to structure texts so people
can absorb more information while they scan
- The differences between
interface texts and deeper level content texts
- How words on the
web have to work hard and the many roles they have to fulfil
- Maximising
the benefits of SEO and Pay Per Click
- Learning from key word/phrase
analysis
- How to engage and maintain user activity through language.
Who should attend?
This course is aimed at anyone with responsibility
for writing or commissioning content for a web site or intranet.
Even professional
writers will benefit from understanding the special requirements
for the medium. Marketing professionals accountable for their
web site returns will particularly benefit. This course is also suitable
for web developers.
How will you benefit?
Learning how to craft the right words that
positively affect usability and the way that people interact with
your business online will
increase the effectiveness of your web presence. The course will
provide you with the tools to be able to write and commission
texts that make your web site more usable, relevant and engaging
for
your intended audience.
Who runs the course?
Specialists in crafting text and language for web, email, email
newsletters and other interactive media, run this course in association
with Optimize.
Where to next?
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