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Search Engine Optimisation (SEO) Training Course

Location: London UK
Duration: 1 Day
Dates: Contact Us

Our Search Engine Optimisation (SEO) training course provides a detailed and practical insight into how to maximise the position and ranking of your web site with the most important UK and global search engines and directories, helping to drive more targeted visitors to your web site.

In one day you will learn to:

  • Enhance your web site to improve its effectiveness through SEO.
  • Use a range of methods to attract more, higher quality visitors to your website.
  • Achieve a high ranking with all the major search engines.

Who should attend?

Anyone involved in the design or performance of a web site including sales and marketing professionals, online marketers, consultants as well as non-specialists.

How will you benefit from our SEO training course?

Search engines beat all other media in driving visitors to web sites (77% of Internet users employ search engines to find websites). Furthermore, 78% of users will abandon their query if the first three pages of listings does not yield an answer to their question. So it is imperative you do something to get your site high in the search engine rankings to get noticed - hence the need for search engine optimisation.

This SEO training course will help you learn the key differences between the many search engines and directories, how to tweak the design of your web site to maximise search engine rankings, the critical importance of keywords and how to get the most out of the submission process.

Most importantly, it will help you learn how to ensure your website is found prominently within the search engine results pages (SERPs) of all the major UK and global search engines, to maximise the marketing return on your web site investment.

Search Engine Optimisation Training Course Content

Search Engines & Directories

  • The key differences between a search engine and a directory
  • Explaining search engines and how they work
  • The latest information on the top
  • Search engines - Google, Yahoo Search, MSN, Ask Jeeves, AltaVista, Hotbot, Teoma, Fast
  • Directories - Yahoo, Open Directory

How Web Site Design can Impact Search Engine Rankings

  • Frames, Flash, JavaScript
  • Dynamic content
  • Graphics
  • Links


  • Choosing the right keywords for SEO
  • Getting the right combinations
  • Where to place keywords within your web site
  • Meta tags, alt tags, titles, headings

Other SEO Techniques - their Pros & Cons

  • Doorway pages, gateway pages
  • Microsites
  • Domain names
  • Cloaking

Search Engine Submissions

  • What you need to do before submitting
  • Submission services
  • Submission logs and analysis
  • How to avoid spamming the search engines

Where to next?