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Search Marketing Training Courses in the UK

At Optimize we have been delivering standard and bespoke search engine marketing training courses in the UK since 2000. Among the many companies that have attended our public courses or who have commissioned bespoke training courses are Barclays, Parcelforce Worldwide, the BBC and Monster.co.uk.

Search Marketing & Web Analtics Training Courses

We offer a range of Search Engine Marketing (SEM) and Web Analytics training courses - including a training course on Google Analytics.

Search Engine Marketing (SEM) Training Courses

• Search Engine Optimisation (SEO) Training Course - 1 Day
  Learn how to drive more targeted visitors directly to your web site through natural (organic) search engine optimisation. Understand the importance of running an ethical SEO campaign to ensure Google and other search engines don't penalise or ban your web site.
• Pay per Click (PPC) Training Course - 1 Day
  Lear how to run successful campaigns in all UK and global PPC search engines. PPC services covered include Google AdWords, Microsoft adCenter through Bing and Yahoo! Search Marketing (formerly Overture).
• Search Engine Marketing (SEM) Training Course - 2 Days
  Combines the two 1-day courses on Search Engine Optimisation and running successful PPC campaigns.

Web Analytics Training Course

• Google Analytics Training Course - 1 Day
  This course provides an overview of the basics such as how to correctly configure Google Analytics. But it also goes beyond that by taking a best practice approach to using Google Analytics so that you can gain a richer insight into your web site visitors, the performance of your website and its marketing effectiveness.
• Web Analytics for SEM Training Course - 1 Day
  Shows you how to define actionable metrics that will ensure your Internet marketing campaigns are successful.

Writing for the Web Training Course

• Writing for the Web Training Course - 1 Day
  Words play a critical role Internet. This training course shows how the right words help people tune in to your web site, navigate their way round and interact intuitively with site features and functions.

Booking a Training Course

To book a training course you can either book online or call us today on 020 8879 3180 to find out more about how Optimize can help you with a search engine marketing training course.