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Pay per Click Management
Pay per Click Management Services for PPC Campaigns
Pay per Click management requires careful planning of the configuration
of a PPC account, pro-active management of bids and ads as well
as continuous monitoring of meaningful PPC-related metrics. Each
element is vital for successful Pay per Click management.
Without planning you're unlikely to achieve a sustainable competitive
advantage during your Pay per Click campaign. Without the continuous
monitoring of your bids your PPC costs may escalate out of control
as your competitors pull you into bidding wars. And without clear
information with actionable metrics you won't be
able to respond quickly and decisively to opportunities that arise
during your Pay per Click campaign. Without these key elements your
PPC campaign objectives are unlikely to be met.
Google AdWords Pay per Click Management
 With
Google AdWords you can display your ads on Google and their advertising
network - no matter what your budget. You only pay only when a searcher
clicks on one of your Pay per Click ads.
You create PPC ads and choose keywords, which are words or phrases
related to your business. When people search on Google using one
of your keywords, your ad may appear next to the search results.
You are only advertising to an audience that is already interested
in your products or services.
Pay per Click Management for Microsoft adCenter
 Microsoft
adCenter lets you target your customers through Microsoft Live,
MSN and other Microsoft channele with greater accuracy than any
other Pay per Click service. You can target customers by age, gender,
location, time of day or day of week. You can also identify who
is clicking on particular keywords, which then helps you to optimise
your keywords selection accordingly. You can find out the demographic
profile of who is clicking on your keywords and then refine your
PPC campaign to maximise conversion and Return on Investment (ROI).
According to WebSideStory (Feb 06) Microsoft adCenter has been
shown to convert 57% better than Google and 48% better than Yahoo!
in the US.
Comprehensive Pay per Click Management & Planning
At Optimize we can help you develop a comprehensive plan for successful
Pay per Click management - before implementing your PPC campaign.
We will work together with you to:
- make sure we clearly understand your overall business
objectives at the outset to ensure your Pay per Click
campaign goals are achieved.
- Undertake comprehensive PPC campaign planning for target
keyword phrases that are most appropriate for your campaign.
- Develop an extensive list of keyword phrase combinations (possibly
many thousands) to capitalise on your customers' search behaviours,
maximise the quality of visitors to your site
and minimise your Pay per Click clickthrough charges.
- Provide a clear understanding of your competitors' current Pay
per Click management strategy, their tactics and show how you
can capitalise on this knowledge to achieve a sustainable
competitive advantage throughout your PPC campaign.
- Develop and implement all aspects of Pay per Click management
across all appropriate major UK search engines and directories
to maximise exposure, spread your risk and maximise
clickthroughs to your site.
- Develop individual, compelling ads for each
group of focused keyword phrases to maximise clickthroughs - and
conversions.
Continuous & Pro-Active Pay per Click Bid Management
We'll also
- Pro-actively manage your bids and positions
across all services to meet your Pay per Click campaign objectives,
minimise the average Cost per Click (CPC), raise clickthrough
rates and maximise Return on Investment (ROI).
- Continuously monitor your competitors' Pay
per Click bids to minimise exposure to bidding wars and ensure
your PPC charges are no more than necessary.
- Maintain flexibility of PPC bid tactics throughout
the full campaign to capitalise immediately on short-term bidding
opportunities a soon as they arise.
Maximising ROI through Pro-Active Pay per Click Management
- Work in partnership with you to agree clear, actionable
metrics against which the success of your Pay per Click
campaign will be measured.
- Optimise landing page content, offers and calls to action to
maximise visitor conversion.
- Measure effectiveness of all your Pay per Click ad titles and
descriptions and continuously optimise ads for
increased clickthroughs and conversions.
- Provide clear and unambiguous reports for the
full duration of the Pay per Click campaign.
Optimize Pay per Click Management Solutions
Call us today on 020 8879 3180 to find out more
about how Optimize can provide full Pay per Click management for
your PPC campaign and help you develop and implement a successful
and cost-effective Pay per Click campaign.
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