Optimize Search Marketing

Home | Pay per Click | Search Optimisation | Web Analytics | Training Courses | SEM Services |

Sitemap | About Us | Contact Us

Pay per Click Management Services for PPC Campaigns

Pay per Click management requires careful planning of the configuration of a PPC account, pro-active management of bids and ads as well as continuous monitoring of meaningful PPC-related metrics. Each element is vital for successful Pay per Click management.

Without planning you're unlikely to achieve a sustainable competitive advantage during your Pay per Click campaign. Without the continuous monitoring of your bids your PPC costs may escalate out of control as your competitors pull you into bidding wars. And without clear information with actionable metrics you won't be able to respond quickly and decisively to opportunities that arise during your Pay per Click campaign. Without these key elements your PPC campaign objectives are unlikely to be met.

Google AdWords Pay per Click Management

With Google AdWords you can display your ads on Google and their advertising network - no matter what your budget. You only pay only when a searcher clicks on one of your Pay per Click ads.

You create PPC ads and choose keywords, which are words or phrases related to your business. When people search on Google using one of your keywords, your ad may appear next to the search results. You are only advertising to an audience that is already interested in your products or services.

Pay per Click Management for Microsoft adCenter

Microsoft adCenter lets you target your customers through Microsoft Live, MSN and other Microsoft channele with greater accuracy than any other Pay per Click service. You can target customers by age, gender, location, time of day or day of week. You can also identify who is clicking on particular keywords, which then helps you to optimise your keywords selection accordingly. You can find out the demographic profile of who is clicking on your keywords and then refine your PPC campaign to maximise conversion and Return on Investment (ROI).

According to WebSideStory (Feb 06) Microsoft adCenter has been shown to convert 57% better than Google and 48% better than Yahoo! in the US.

Comprehensive Pay per Click Management & Planning

At Optimize we can help you develop a comprehensive plan for successful Pay per Click management - before implementing your PPC campaign. We will work together with you to:

  • make sure we clearly understand your overall business objectives at the outset to ensure your Pay per Click campaign goals are achieved.
  • Undertake comprehensive PPC campaign planning for target keyword phrases that are most appropriate for your campaign.
  • Develop an extensive list of keyword phrase combinations (possibly many thousands) to capitalise on your customers' search behaviours, maximise the quality of visitors to your site and minimise your Pay per Click clickthrough charges.
  • Provide a clear understanding of your competitors' current Pay per Click management strategy, their tactics and show how you can capitalise on this knowledge to achieve a sustainable competitive advantage throughout your PPC campaign.
  • Develop and implement all aspects of Pay per Click management across all appropriate major UK search engines and directories to maximise exposure, spread your risk and maximise clickthroughs to your site.
  • Develop individual, compelling ads for each group of focused keyword phrases to maximise clickthroughs - and conversions.

Continuous & Pro-Active Pay per Click Bid Management

We'll also

  • Pro-actively manage your bids and positions across all services to meet your Pay per Click campaign objectives, minimise the average Cost per Click (CPC), raise clickthrough rates and maximise Return on Investment (ROI).
  • Continuously monitor your competitors' Pay per Click bids to minimise exposure to bidding wars and ensure your PPC charges are no more than necessary.
  • Maintain flexibility of PPC bid tactics throughout the full campaign to capitalise immediately on short-term bidding opportunities a soon as they arise.

Maximising ROI through Pro-Active Pay per Click Management

  • Work in partnership with you to agree clear, actionable metrics against which the success of your Pay per Click campaign will be measured.
  • Optimise landing page content, offers and calls to action to maximise visitor conversion.
  • Measure effectiveness of all your Pay per Click ad titles and descriptions and continuously optimise ads for increased clickthroughs and conversions.
  • Provide clear and unambiguous reports for the full duration of the Pay per Click campaign.

Optimize Pay per Click Management Solutions

Call us today on 020 8879 3180 to find out more about how Optimize can provide full Pay per Click management for your PPC campaign and help you develop and implement a successful and cost-effective Pay per Click campaign.