Optimize Search Marketing

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Search Engine Marketing (SEM) Services

At Optimize we'll provide you with a range of search engine marketing services to meet your specific needs. From search engine optimisation of your web site through search engine submissions to web analytics and site intelligence. We can also develop and pro-actively manage your Pay per Click (PPC) campaigns.

We only ever work to drive visitors directly to your site. We never develop additional pages that reside away from your own web server. Nor do we lock you in with technology or methods that send your visitors through temporary domains, or elsewhere unnecessarily, before they arrive at your site.

But we will, for you, and all our clients:

  • Focus exclusively on driving targeted visitors to your site
  • Assign a personal account manager to work directly with you
  • Undertake a full needs assessment before work begins
  • Produce a detailed web site readiness report
  • Carry out analysis of all your major online competitors
  • Begin all SEM campaigns with a comprehensive keyword phrase analysis
  • Only submit by hand to all major UK and global search engines and directories
  • Provide fully open and detailed reports for all the work we do on your behalf in the password-protected Optimize Client Area

How we can help you

At Optimize we can tailor a solution that fits your specific business needs whether you're a B2B or B2C company - large or small. We can help you with your short-term and long-term online marketing needs. To achieve this we draw on a range of industry accepted SEM services that include:

Search Engine Optimisation (SEO)
While we offer a full range of optimisation techniques that fully conform to search engine guidelines, we believe that for you to achieve the best results, there are four core elements that are critical to the success of your web site. We place greatest emphasis on:

  • Detailed review and analysis of your web site architecture and technologies
  • Comprehensive keyword phrase analysis
  • Competitor positioning and SEO strategy analysis
  • Ongoing monitoring and measurement of your web logs

Pay-per-Click (PPC) Campaigns
We can implement and manage a complete PPC campaign for you. This includes hands-on bid management, continuous testing of ad effectiveness and complete and detailed online reporting.

Link Partnerships
We can work with you to identify strategic link partners and can manage a strategic link partnership programme on your behalf. We never use link exchange programmes, link farms, web rings or any other method intended to artificially inflate the link popularity of your site.

Web Analytics
Without proper and continuous monitoring of actionable metrics your SEM campaign will not attain its full potential. We will work with you to ensure maximum value is extracted from whichever analytic tools you choose to use.

Ongoing Management & Consultancy
The best way we can help you is to be involved at every stage in the development of their online marketing strategy - from inception through implementation to monitoring and support. In this way we can maximise the contribution our SEM efforts make to your online success.

We have given standard and bespoke search engine marketing training courses to many companies including the BBC, the Royal Mail and Monster.com. We can do the same for you.