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Privacy Policy

The following statement explains our policy regarding the personal information we collect about you.

Visitor Information
What is a Cookie?
Where We Use Cookies on the Optimize Web Site
Use & Storage of Your Personal Information
Access to Your Personal Information

1. Introduction

This policy covers Optimize’s use of personal information that Optimize collects when you use our web site Optimize.co.uk.

We never, sell, rent or pass any personal information obtained on the Optimize web site on to anyone else.

From time to time, you will be asked to submit personal information about yourself (such as name and email address) in order to receive information or use services on our web site.

By entering your details in the fields requested, you enable Optimize and its service providers to provide you with the services you select. Whenever you provide such personal information, we will treat that information in accordance with this policy. Also, when using your personal information Optimize will act in accordance with current legislation and aim to meet current Internet best practice.

2. Visitor Information

During the course of any visit to Optimize.co.uk, the pages you see, along with a short text file called a cookie, are downloaded to your computer. We only use cookies to find out whether a computer (and probably its user) has visited our web site before. This is done on a repeat visit by checking to see, and finding, the cookie left there on the last visit.

Information supplied by cookies can also help us to provide you with a better online user experience and assist us to analyse the profile of visitors to our web site.

3. What is a Cookie?

A cookie is a small amount of data, which often includes an anonymous unique identifier that is sent to your browser from a web site's computer and stored on your computer's hard drive. Each web site can send its own cookie to your browser if your browser's preferences allow it, but (to protect your privacy) your browser only permits a web site to access the cookies it has already sent to you, not the cookies sent to you by other sites.

Many sites do this whenever a user visits their web site in order to track online traffic flows.

Users have the opportunity to set their computers to accept all cookies, to notify them when a cookie is issued, or not to receive cookies at any time. Each browser is different, so check the 'Help' menu of your browser to learn how to change your cookie preferences.

If you have set your computer to reject cookies you can still browse Optimize.co.uk anonymously until such time as you wish to register for Optimize.co.uk services. For further information on cookies please visit the IAB web site:


4. Where We Use Cookies on the Optimize Web Site

We use Google Analytics as our web analytics solution. Google Analytics uses a first-party cookie and JavaScript code to collect information about visitors and to track advertising campaign data. Google Analytics anonymously tracks how visitors interact with the Optimize web site, including where they came from, what they did on a site, and whether they completed any of the site's conversion goals - such as book a training course.

How does Google Analytics work?

5. Use & Storage of Your Personal Information

When you supply any personal information to Optimize.co.uk (eg to register for a training course) we have legal obligations towards you in the way we use any information you provide. We must collect the information fairly, that is, we must explain how we will use it (see the notices on particular web pages that let you know why we are requesting the information).

We never, sell, rent or pass any personal information obtained on the Optimize web site on to anyone else.

Information you provide to Optimize will only be used within Optimize and by its agents and service providers. Your information will be disclosed where we are obliged or permitted by law. Also, if you post or send offensive, inappropriate or objectionable content anywhere on or to Optimize.co.uk or otherwise engage in any disruptive behaviour on Optimize.co.uk, Optimize can use whatever information that is available to it about you to stop such behaviour. This may involve informing relevant third parties such as your employer, Internet provider and law enforcement agencies about the content and your behaviour.

We will hold your personal information on our systems for as long as you use the service you have requested, and remove it in the event that the purpose has been met. For safety reasons, however, Optimize may store messaging transcript data (including message content, names, times and dates) arising from the use of Optimize.co.uk. We will ensure that all personal information supplied is held securely, in accordance with the Data Protection Act 1998.

If you are notified on Optimize.co.uk that your information may be used to allow Optimize to contact you, this means that Optimize may contact in relation to the service you have signed up for. For example, we may need to provide you with more details of our training courses, provide you with password reminders or notify you that the particular service has been suspended for maintenance.

6. Access to Your Personal Information

You have the right to request a copy of the personal information Optimize holds about you and to have any inaccuracies corrected. (We charge £10 for information requests.) Please address requests to:

Data Protection Officer
25 Crescent Road
London SW20 8HA