Pay per Click (PPC) Campaign Management

At Optimize our team of Pay per Click campaign specialists provide full development and PPC campaign management in Google AdWords, Yahoo! Search Marketing, Microsoft adCenter and other PPC services. Many client PPC campaigns go beyond solely utilising text ads and include video, mobile and other display ad formats.

We manage accounts for many big brand clients with PPC budgets over 6-figure sums a month. And although our expertise has developed a specialism for PPC accounts that are complex and often very large, our strategic approach to PPC campaign management is the same for all of our clients, large or small.

We focus on profit and ROI with every PPC campaign. We utilise technology where it is appropriate to do so but never lose sight of the cost of using automated tools on ROI. Our campaign reporting is fully transparent and all clients have the option to benefit from a fully configured and customised implementation of Google Analytics with their PPC campaign. We also support PPC clients with an option of an in-house Google Analytics training course as well.

More information on our Pay per Click campaign management services.

Search Engine Optimisation (SEO)

Optimize have provided SEO services for many companies - large and small - including Kodak, Parcelforce, Yell.com and many more. We can provide a full and detailed SEO audit for your site. This includes extensive keyword analysis, competitor analysis and link building opportunities. Once engaged we will develop a detailed Search Engine Optimisation strategy that will include on-page optimsation, link building and other ethical, search engine friendly tactics.

Web & Search Analytics

Everything we do at Optimize focuses around maximising Return on Investment (ROI) and profit for our clients. As part of our service offering for both PPC campaign management and SEO clients we provide the option to configure and implement Google Analytics. We maintain vendor neutrality with respect to Web Analytics and often implement Google Analytics alongside an incumbent system.

Search Marketing (SEM) Training Courses

Optimize have been providing Search Engine Marketing (SEM) training courses to UK and international businesses since 2000 with the BBC, Royal Mail and Monster.com being among our first clients. Our training department provides a series of Pay per Click (PPC) training courses as well courses on Search Engine Optimisation (SEO), Google Analytics as well as a general Web & Search Analytics training course. Many of our public courses run in partnership with the IDM (for whom we run three of their Search Marketing courses) but we also run a range of customised in-house SEM training courses and hands-on workshops.