Pay per Click (PPC) Training Course

Location: London UK
Duration: 1 Day
Dates: Contact Us

Google AdWords Training

With Google AdWords you can display your ads on Google and their advertising network - no matter what your budget. You only pay only if people click your ads.

You create ads and choose keywords, which are words or phrases related to your business. When people search on Google using one of your keywords, your ad may appear next to the search results. You are only advertising to an audience that is already interested in your products or services.

MSN Search & Microsoft adCenter Training

Microsoft adCenter lets you target your customers through MSN with greater accuracy than any other PPC service. You can target customers by age, gender, location, time of day or day of week. You can also identify who is clicking on particular keywords, which then helps you to optimise your keywords selection accordingly. You can find out the demographic profile of who is clicking on your keywords and then refine your campaign to maximise conversion and Return on Investment (ROI).

Optimize Pay per Click Training Course

Our Pay per Click (PPC) training course provides a detailed and practical approach to developing, structuring and managing a successful and cost effective Pay per Click advertising campaign through search engines.

In one day you will learn to:

Structure your PPC campaign for greatest impact and ease of management.
Select the best performing and most cost effective keywords for your campaign.
Stay on top – how to best manage and evolve your PPC campaign once underway.
Improve your relevancy - as measured by your Clickthrough Rates (CTRs).
Understand the differences between the main Pay per Click vendors - Google AdWords, Yahoo! Search Marketing (formerly Overture), Miva (formerly Espotting and FindWhat), and MSN ad Center etc.
Track sales conversions that have come directly from your PPC ads.
Maximise your ROI for the whole Pay per Click campaign.

Who should attend?

Anyone involved in online marketing campaigns wanting to get the very best results for their marketing budget. Including sales and marketing staff, online marketers and consultants.

How will you benefit?

Pay per Click advertising campaigns can be one of the most effective forms on online marketing. However, without careful design and management PPC campaigns can also easily waste money and run away with high unexpected bid costs. This PPC training course will help you understand exactly how to avoid those pitfalls and deliver a highly effective online campaign delivering impressive results at minimum cost.

Course Content

Getting Started

The importance of campaign structure within your PPC accounts
Targeting your marketing PPC spend
Build in flexibility to monitor success and evolve your PPC campaign
Tracking sales conversions
Pay per Click Bidding strategy

Keywords, Keywords, Keywords

Keyword selection - and which ones to avoid for PPC
Finding and exploiting untapped keywords
Low-cost testing to get it right

How to Improve Your Clickthrough Rates (CTRs)

Clever keyword variations
Writing captivating PPC ads
Special keyword opportunities

Increasing ROI

Optimising PPC ad position and the pros and cons of high positions
Filtering out unwanted keywords
Tracking sales conversions
Focusing your PPC ad copy

Key Differences Between the Pay per Click Search Engines

Google AdWords
Yahoo! Search Marketing (formerly Overture)
MSN ad Center
Miva (formerly Espotting & FindWhat)
Mirago
Other global PPC search engines

Fully Qualified Practitioners

Google AdWords Qualified Individual

Where to next?

I’d like to discuss my needs for a Pay per Click training course with somebody from the Optimize Training Team
I’d like to book a PPC training course now
I’d like to return to the training course index

Find out more in details of a presentation entitled Writing Effective Ads for Pay per Click (PPC) Search Engine Advertising given by Optimize at the London Search Engine Strategies Conference in June 2006.

Miva

Mirago