 Internet
Marketing
Internet Marketing Training Course
Location: London UK
Duration: 2 Days
Dates: Contact Us
This Internet Marketing training course provides a fully comprehensive and
even wider coverage of online marketing techniques, by taking the two-day
Search
Engine Marketing (SEM) training course, and substituting some
of the more detailed aspects with important additional online marketing
activities such as affiliate marketing, email marketing, banner
advertising etc.
In two days you will learn to:
- Attract more / higher quality visitors
to your web site
- Use techniques to encourage them to stay and
return to your site
- Encourage visitors to provide information
about themselves
- Create a high quality pipeline of prospects
- Build online relationships
with your customers, enhancing their overall experience of
your company
Who should attend?
This course is aimed at general marketers who
wish to understand the full range of techniques that can be used
on the Internet
to meet their marketing objectives.
How will you benefit?
Our Internet Marketing training course provides you with a comprehensive
understanding of a full range of online marketing options, enabling
you to make informed judgements on how best to use the Internet
to meet your marketing objectives.
By learning about each of these marketing methods in some detail
you will be able to assess how they each meet different needs and
how you will learn how to tailor and focus your online marketing
activities to meet your marketing objectives in the most appropriate
and cost-effective way.
Course Content
Search Engines & Directories
- Latest information on all the most important UK and global
search engine and directories
- How search engines and directories
work and their
key differences
- Maximising the effectiveness of your web through search
engine optimisation (SEO), correct submissions to search
engines and directories and paid placement through pay per click
(PPC)
services.
Online Advertising
- The online media market – size of online
audience, when and what type of ads they consume
- The latest advertising
opportunities, including a review of all ad formats, when to
(or not) use them and how best to use them
creatively
- Buying online media – a review of the different
ad buying models - Cost per Click (CPC), Cost per Acquisition
(CPA) and Cost per Response (CPR)
E-Mail Marketing
- Why use e-mail to drive traffic
- The importance of permission,
opt-in and the new EU Directive
- Top tips on planning and managing
an e-mail campaign
- How to leverage the viral effect
Affiliate Marketing
- How affiliate marketing works
- Setting up affiliate deals
Linking Strategies
- Sourcing quality partners
- Creating link partnerships
Where to next?
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