Agencies & Marketing Partners

Search engine solutions you can trust to deliver results to your clients

A Partner You Can Trust
You need a partner you can trust to match the same levels of dedication and service you put into your projects to protect and build your client relationships. We've built a strong reputation and long lasting relationships with many partners over the last few years and we understand the challenges you face in delivering high quality service to your clients.

We're SEM Specialists
At Optimize, our speciality is search engine marketing - that's all we do, and we'll work with you to determine the best SEM strategy for each of your clients.

Flexible & Integrated Approach
We work as an extension to your business, freeing up your valuable resources. We'll integrate our methods with yours to ensure a consistent client interface. For example, we can develop an SEM strategy that complements your clients' marketing objectives or we can integrate our online reporting services with your own.

Professional Respect
We will always respect the relationships you have with your clients and will act in a professional manner whenever we deal with them. We'll only contact your clients with your knowledge and permission, will keep you informed at every stage and will always represent our relationship with them correctly.

How we can help you to help your clients

At Optimize we can help you help meet your clients' short-term and long-term online marketing needs. We can tailor solutions to fit the different needs of both B2B and B2C businesses as well as large and small companies. To achieve this we draw on a range of industry accepted SEM services that include:

Search Engine Optimisation
While we offer a full range of optimisation techniques, we believe that for your client to achieve the best results, there are four core elements that are critical to success and where we place greatest emphasis.

detailed review and analysis of your client's web site architecture and technologies
comprehensive keyword phrase analysis
competitor positioning and SEO strategy analysis
high quality link popularity strategies

Search Engine Submissions
Search engines want quality content and do not like automated submission tools. Therefore we only ever submit by hand to ensure pages deep within your client's site are indexed properly.

Pay-per-Click (PPC) Campaigns
We can implement and manage a complete PPC campaign on behalf of your client. This includes hands-on bid management, continuous testing of ad effectiveness and complete and detailed online reporting.
See key points from 'Writing PPC Ads' - a case study on Kodak and Yell presented at the Search Engine Strategies Conference 2003

Trusted Feeds
A solution for your clients with large web sites that is particularly suited to sites which search engines have been unable to index properly - such as dynamic or e-commerce sites.

Web Analytics
Without proper and continuous monitoring of actionable metrics your client's SEM campaign will not attain its full potential. We will work with you and your clients to ensure maximum value is extracted from whichever analytic tools your client wishes to use.

Ongoing Management & Consultancy
The best way we can help is to be involved with you and your client at every stage in the development of their online marketing strategy - from inception through implementation to monitoring and support. In this way we can maximise the contribution from our SEM tools and techniques to your client's online success.

Training Courses
We have given standard and bespoke search engine marketing training courses to many companies including the BBC, the Royal Mail and Monster.com. We can do the same for your clients if required.