Search Engine Optimisation (SEO)
Search engines are used every day by the vast majority
of Internet users to find information on the web. So, if your web
site has high search engine rankings for your target keyword phrases
you have the potential to increase dramatically the number of high
quality visitors to your web site. However, in order to achieve these
elusive high search engine rankings, search engine optimisation
of your web site is often required.
To obtain high rankings for a given search your
site must satisfy two key requirements. First, at least one page
within your web site must be highly relevant to the search in question.
Second, the search engines need to know that these pages exist and
have added them to their indexes.
Search Engines Want High Quality Content
All major search engines and directories place an ever-increasing
emphasis on the need to list high quality pages in their search listings.
They all have a vested interest to rank those pages that are most
relevant to a given search high in their listings. Consequently,
search engines give higher rankings to pages that they deem to be
most relevant to a given search.
That said, search engines don't want you to develop your site purely
to achieve high rankings. But they do want you to write informative,
high quality content - which, if written properly and responsibly
will, in turn, produce the high rankings you want.
At Optimize we'll:
- Undertake a full web site review and appraisal
of your entire web site to identify opportunities that meet your
overall business objectives.
- Carry out a comprehensive market and competitor analysis to
identify and capitalise on the most appropriate use of keyword
phrases in your web site content.
- Provide detailed reports to show how individual
pages can be optimised to present high quality content in a way
that search engines want - sticking strictly to search engines'
Search Engine Friendly Web Site Design
Although most search engines let you submit your site (and even
individual pages within your site) for indexing, most search engines
prefer to find your web pages for themselves before they add them
to their indexes. They do this using automated spiders that visit
sites across the web and find pages by following links contained
within other pages. Pages can be found through links on your site
or on another site but once a search engine knows a page exists and
it satisfies its criteria it will usually add it to its index.
However, very often the technology used to create a web site prevents
search engines' spiders from following links within it. If links
in your web site can't be followed by the spiders the chances are
extremely high that your pages won't be indexed. And if they're not
indexed they will never be listed in search engines' results - irrespective
of the quality and relevancy of your content.
At Optimize we'll:
- Carry out a full review of your web site's ability to
be search engine friendly.
- Develop an detailed action plan to ensure key
pages within your site are indexed quickly.
Call us today on 020 8879 3180 to find out more
about how Optimize can help you with search engine optimisation of
your web site.