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 SEM
Services
Search Engine Marketing (SEM) Services
At Optimize we'll provide you with a range of search engine marketing
services to meet your specific needs. From search engine optimisation
of your web site through search engine submissions to web analytics
and site intelligence. We can also develop and pro-actively manage
your Pay per Click (PPC) campaigns.
We only ever work to drive visitors directly to
your site. We never develop additional pages that reside
away from your own web server. Nor do we lock you in with
technology or methods that send your visitors
through temporary domains, or elsewhere unnecessarily, before they
arrive at your site.
But we will, for you, and all our clients:
- Focus exclusively on driving targeted visitors
to your site
- Assign a personal account manager to work directly with you
- Undertake a full needs assessment before work begins
- Produce a detailed web site readiness report
- Carry out analysis of all your major online competitors
- Begin all SEM campaigns with a comprehensive keyword phrase analysis
- Only submit by hand to all major UK and global search engines
and directories
- Provide fully open and detailed reports for all the work we do
on your behalf in the password-protected Optimize Client Area
How we can help you
At Optimize we can tailor a solution that fits your specific business
needs whether you're a B2B or B2C company - large or small. We can
help you with your short-term and long-term online marketing needs.
To achieve this we draw on a range of industry accepted SEM services
that include:
Search Engine Optimisation
(SEO)
While we offer a full range of optimisation techniques that fully conform to
search engine guidelines, we believe that for you to achieve the best results,
there are four core elements that are critical to the success of your web site.
We place greatest emphasis on:
- Detailed review and analysis of your web site architecture and
technologies
- Comprehensive keyword phrase analysis
- Competitor positioning and SEO strategy analysis
- Ongoing monitoring and measurement of your web logs
Search Engine Submissions
Search engines want quality content and don't like automated submission tools.
Therefore we only ever submit by hand and work to ensure pages deep within
your site are indexed properly.
Pay-per-Click (PPC)
Campaigns
We can implement and manage a complete PPC campaign for you. This includes
hands-on bid management, continuous testing of ad effectiveness and complete
and detailed online reporting.
See key points from 'Writing
Pay per Click (PPC) Ads for Search Engines' - a case study on Kodak and
Yell presented at the Search Engine Strategies Conference 2005.
Link Partnerships
We can work with you to identify strategic link partners
and can manage a strategic link partnership programme on your behalf.
We never use link exchange programmes, link farms,
web rings or any other method intended to artificially inflate the
link popularity of your site.
Trusted Feeds
One solution for businesses with large web sites. Having a trusted feed is
particularly suited to e-commerce or dynamic sites which search engines find
difficult to index properly.
Web Analytics
Without proper and continuous monitoring of actionable metrics
your SEM campaign will not attain its full potential. We will work with you
to ensure maximum value is extracted from whichever analytic tools you choose
to use.
Ongoing Management & Consultancy
The best way we can help you is to be involved at every stage in the development
of their online marketing strategy - from inception through implementation
to monitoring and support. In this way we can maximise the contribution our
SEM efforts make to your online success.
Training
We have given standard and bespoke search engine marketing training courses
to many companies including the BBC, the Royal Mail and Monster.com. We can
do the same for you.
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