Mike Rogers

Mike Rogers runs Optimize, a specialist search engine marketing consultancy - which he founded in 1999. The company provides independent search engine marketing services, consultancy and training to UK clients, including Royal Mail, Kodak. Yell.com, Colt Telecom and many more small and medium-sized businesses.

Prior to founding Optimize, Mike worked for Definitive Applications, Europe’s leading VAR for Parametric Technology, where he was Customer Relations Manager and later, Marketing & Business Development Manager - responsible for all marketing and lead generation activities. Whilst here, he increased training revenues by more than 300%, and launched a new PDM software solution - allowing hi-tech companies to manage product change requirements throughout their supply chain.

Before this, Mike was European Marketing Manager at Virtual Reality Solutions - a UK supplier of software products and services for the mechanical engineering and architectural markets - where he was responsible for the successful launch of new software solutions.

Other roles included European Marketing Manager at FastCAD Europe and UK Marketing Support and Customer Relations Manager for SDRC, where he managed joint marketing activities with strategic partners including HP, IBM, DEC, SUN Microsystems and Silicon Graphics.

Mike began his career as a software engineer and project team leader for Conder Technology, McDermott Engineering and Stemmos. He qualified from Cardiff University with an Honours Degree in Civil and Structural Engineering, and later, acquired an MSc Masters in Structural Engineering at West Virginia University, US and an MBA Masters degree from the Open University.