IDM Internet Marketing Training Courses

The Institute of Direct Marketing (IDM) has invited Mike Rogers to become a Course Tutor on several IDM Internet and Search Engine Marketing (SEM) training courses.

Best Practice Search Engine Optimisation (SEO)

Strategies, tools and techniques to improve your 'natural' or 'organic' search engine rankings.

Designed primarily (but not exclusively) for online marketers this one-day training course will cover everything you need to know about 'natural' or 'organic' Search Engine Optimisation (SEO) - whether the work is carried out in-house or through an agency. By demystifying SEO and avoiding unnecessary jargon, the course will show you how to maximise your ROI to meet your short-term online marketing objectives while continuing to ensure that growth in targeted traffic is sustained over the longer term.

More details on the Best Practice Search Engine Optimisation (SEO) training course are available on the IDM web site.

Best Practice Pay Per Click (PPC) Advertising

How to increase the quantity and quality of visitors to your website via paid for search.

Pay per Click search advertising campaigns can be one of the most effective forms of online marketing. However, without careful design and management Pay per Click campaigns can also easily waste money with unexpectedly high bid costs or poor performing ads and keywords. This essential one-day training course will help you understand exactly how to avoid the pitfalls and deliver a highly effective paid search advertising campaign that delivers impressive results at minimum cost.

More details on the Best Practice Pay per Click (PPC) Advertising Training Course are available on the IDM web site.

Best Practice Search Engine Marketing

How to increase the quantity and quality of visitors to your website via search engine optimisation and paid for search.

Designed primarily (but not exclusively) for online marketers this two-day training course will cover everything you need to know about “natural” or “organic” search engine optimisation (SEO) as well as Pay Per Click Advertising (paid for search) - whether the work is carried out in-house or through an agency. By demystifying search engine marketing and avoiding unnecessary jargon, the course will show you how to maximize your return on investment (ROI) to meet your short-term online marketing objectives while continuing to ensure that growth in targeted traffic is sustained over the longer term.

More details on the Best Practice Search Engine Marketing (SEM) training course are available on the IDM web site.

Getting & Keeping Customers Online

Proven Internet marketing tips, tools and techniques to increase your website traffic and keep your customers coming back.

An inspiring two-day course designed to give you a comprehensive grounding in all aspects of getting and keeping customers online. A must for anyone new to online marketing and for those who are looking to improve their return on their online marketing investment.

Mike will be presenting on how to use search engines to drive traffic to your web site covering:

Why Search Engine Marketing (SEM) is so important
Key elements of SEM - including natural/organic Search Engine Optimisation (SEO) and advertising through the search engines via Pay per Click (PPC) services such as Google AdWords, Overture and Espotting
Top line case studies of real-life SEM campaigns - both SEO and PPC.

More details on the Getting & Keeping Customers Online training course are available on the IDM web site.

The IDM Diploma in Digital Marketing

The Diploma in Digital Marketing aims to provide senior marketers with a thorough understanding of the strategic applications of digital marketing.

The IDM Diploma in Digital Marketing is specifically designed for individuals who are responsible for determining marketing strategy and overseeing the introduction of digital tools, technologies and techniques.

Students will learn how to manage the people, information, technology and services needed to ensure the effective implementation of their digital marketing plans. They will also learn how to closely align their digital marketing strategy with their business objectives and ensure the optimum return on their organisation’s investment in digital marketing activities.

The IDM Diploma in Digital Marketing will provide students with a comprehensive understanding and a structured framework from which to plan, evaluate, implement and measure future digital marketing programmes.

More details on the IDM Diploma in Digital Marketing are available on the IDM web site.